Training Catalyzing Change Through Deep Insight

Training Icon Online Training
Training Icon Inhouse Training
Training Icon Learn by Doing

Business Vocabulary: All About Defining Concepts and Creating Concept Models

Now you can learn state-of-the-art techniques from the world-leaders in the comfort of your own work desk!


A shared, well-structured business vocabulary is seldom mentioned as a kind of requirement. But indeed it is – perhaps the most basic of all. Without it you cannot ensure the meaning and coherency (the ‘sense’) of business rules and your whole set of requirements. Developing and managing a shared, well-structured business vocabulary requires capturing and shaping business concepts from the operational know-how of business workers. You need a blueprint for that knowledge – exactly what a concept model provides. This hands-on series teaches you the practical skills to be successful in one of the trickiest areas of business analysis. (And no, it’s not about modeling data!)

$195/session or $895/series

Next Events: To Be Announced

Express Interest

Session 1. Introduction to Structured Business Vocabularies

Next Session: To Be Announced

  • The role of business vocabulary in a knowledge economy
  • How ambiguity arises in business requirements and business rules
  • Why data modeling is not enough
  • What concept models are – verbalization patterns
  • What every business analyst should know

Express Interest

Session 2. How to Analyze Business Concepts

Next Session: To Be Announced

  • What kinds of concepts
  • Getting at the essence of meaning
  • What terms really mean
  • How you figure it out
  • Why it matters
  • Do’s and don’ts

Express Interest

Session 3. How to Name and Define Business Concepts

Next Session: To Be Announced

  • What’s in a name
  • Problem words
  • Guidelines for definitions
  • Definitions vs. definitional rules

Express Interest

Session 4. The Elements of Concept Structure

Next Session: To Be Announced

  • Verb concepts
  • Roles
  • Unary verb concepts
  • Categorization
  • Classification
  • Properties
  • Whole-part structures

Express Interest

Session 5. How to Create a Concept Structure: Concept Models

Next Session: To Be Announced

  • What to avoid
  • Developing concept models: Case studies
  • Concepts from business rules

Express Interest

Session 6. Techniques for Achieving Stability and Agility – Simultaneously

Next Session: To Be Announced

  • Concept models and business rules
  • How and where to generalize
  • Using business rules to represent current business practices

Express Interest

General Information

Live Sessions

  • Each Series: 6 sessions
  • Each Session: 1.5 hours
  • Schedule: 2 sessions per day – AM and PM over 3 consecutive days
  • Times:
    • Morning: 10:30am – 12:00noon (ET)
    • Afternoon: 3:30pm – 5:00pm (ET)
  • After-Class: Instructors available for one hour after each session for Q&A and interaction on exercises.
  • Prices:
    • Full series of six sessions: $795 / connection
    • Individual sessions: $175 / connection
  • Attendee Limitations: There is no limit on the number of participants who may join in over your connection.
  • Certification: Only one set of 9 CDUs/PDs and one completion certification will be rewarded per registration.

Rules of Participation

By registering for Business Rule Solutions Online Training, you agree not to:
  • Record or re-transmit the sessions.
  • Connect remote participants in the sessions from your location.
  • Copy, reproduce or distribute training materials except for attendees actually attending the sessions at your location.
All training sessions and materials remain the sole property of Business Rule Solutions, LLC and are intended for the exclusive benefit of attendees at your physical location.

Benefits for You and Your Company

Easy: A phone line and computer with access to the Internet is all you need. Just dial in, enter your access code, and click to the website. Follow along with hand-outs provided in advance.

Convenient: No airlines. No travel. No time out of the office. Now you can learn state-of-the-art techniques from the world leaders in the comfort of your own work space.

Affordable: Your costs are a fraction of the normal travel and registration fees for public or on-site seminars. Do the math!

Unlimited Participation: Put a speakerphone on your end so as many people as you want can listen in – there’s no extra cost. Use a projector for the video portion too if you like.

Team Training: Use these sessions as a cost-effective, time-efficient means to train supervisors, managers and staff on key points in a manner they will remember and act on.

Effective: Our sessions give you pragmatic techniques you can start to use as soon as you’re off the phone.

High-Impact: Fast paced and highly focused. No wasted time – perfect to fit your busy schedule.

Self-Directed: Attend an entire series or any single session – or some combination – it’s your choice.


Ronald G. Ross

Ronald G. Ross is Principal and Co-Founder of Business Rule Solutions, LLC, where he actively develops and applies the IPSpeak™ methodology including RuleSpeak®, DecisionSpeak™ and TableSpeak™.

Ron is recognized internationally as the “father of business rules.” He is the author of ten professional books including the groundbreaking first book on business rules The Business Rule Book in 1994. His newest are:

Ron serves as Executive Editor of and its flagship publication, Business Rules Journal. He is a sought-after speaker at conferences world-wide. More than 50,000 people have heard him speak; many more have attended his seminars and read his books.

Ron has served as Chair of the annual International Business Rules & Decisions Forum conference since 1997, now part of the Building Business Capability (BBC) conference. He was a charter member of the Business Rules Group (BRG) in the 1980s, and an editor of its Business Motivation Model (BMM) standard and the Business Rules Manifesto. He is active in OMG standards development, with core involvement in SBVR.

Ron holds a BA from Rice University and an MS in information science from Illinois Institute of Technology. For more information about Mr. Ross, visit and his blog. Tweets: @Ronald_G_Ross

Gladys S.W. Lam

Gladys S.W. Lam is a world-renowned authority on applied business rule techniques. She is Principal and Co-Founder of Business Rule Solutions, LLC (, the most recognized company world-wide in business rules and decision analysis. Business Rule Solutions provides methodology, publications, consulting services, and training. Ms. Lam is co-creator of Proteus®, the BRS methodology. She is Co-Founder of, a vertical community for professionals and home of Business Rules Journal. She co-authored Building Business Solutions: Business Analysis with Business Rules, with Ronald G. Ross, an IIBA® sponsored handbook on business analysis with business rules.

Ms. Lam is widely known for her lively, pragmatic style. She speaks internationally at conferences and other professional events. She co-presents public seminars through AttainingEdge ( She is also Executive Director of the Building Business Capability (BBC) Conference, which includes the Business Rules Forum and the Business Analysis Forum, the official conference of the IIBA®.