Business Rules Forum: (Keynote) “Business Analysis with Business Rules: See the Elephant!”
Location: Fort Lauderdale, FL Why doesn’t every organization in the world do business rules? Doesn’t every organization have them? A great many of the ideas and tools have been around for years, all tried-and-proven. What’s the problem? It’s not that there aren’t successes – there are, lots of them. It’s not that successful techniques haven’t been written up and talked about for years – they have. You could argue that many people who think they understand business rules, actually don’t. There’s some truth to that – but consensus among experts has existed for years. The real reason is simply that the problem is so pervasive. It’s everywhere, like air, making it hard to see. Exciting things happen though once you stand back and see the elephant.- Engineering highly dynamic, definitively aligned business solutions
- Order-of-magnitude improvements in business capabilities
- The pathway from gridlock to business agility
- Not just requirements development by another name
Ronald G. Ross
Ron Ross, Principal and Co-Founder of Business Rules Solutions, LLC, is internationally acknowledged as the “father of business rules.” Recognizing early on the importance of independently managed business rules for business operations and architecture, he has pioneered innovative techniques and standards since the mid-1980s. He wrote the industry’s first book on business rules in 1994.