HarvardBiz and Use Cases?!? Yes, Seriously … And Seriously Misguided!
This article is fundamentally misguided. I’m surprised to find such an article associated with HBR. Use cases are about designing systems, not developing business solutions for business problems.
All change initiatives should start with a clear, structured view of business goals and business risks, and what business policies and business tactics will best solve the business business problem. I’m talking, of course, about business strategy. That’s the conversation that business leads want to have. Get them engaged in a discussion of system interaction and GUIs and you’ll inevitably miss the big picture.
What if your business *is* about eCommerce? No matter, you still need thought first given to business strategy — the goals, risks and policies needed for a winning business solution. Good requirements will flow naturally from that base. This have always been a notoriously weak area of IT requirements methodologies. Just don’t believe IT professionals who say use cases will solve your business problems. Design attractive systems, yes (done correctly). Guarantee business success? You’re counting on nothing more than good luck.
Tags: business strategy, HBR, IT methodologies, requirements, strategy, use cases
Ronald G. Ross
Ron Ross, Principal and Co-Founder of Business Rules Solutions, LLC, is internationally acknowledged as the “father of business rules.” Recognizing early on the importance of independently managed business rules for business operations and architecture, he has pioneered innovative techniques and standards since the mid-1980s. He wrote the industry’s first book on business rules in 1994.