Missing Rule – Really Bad Placement of Ad … Count-Down of Silly Rules from the BBC2011 Contest – #9
It became clear that a business rule was missing when the following telephone company advertisement was placed in the Yellow Pages directory adjacent to the listing for funeral homes – “Miss the ones you love? A phone call is the next best thing to being there!”
Ack David DeJong
Tags: BBC2011, rules say must not, silly rules
Ronald G. Ross
Ron Ross, Principal and Co-Founder of Business Rules Solutions, LLC, is internationally acknowledged as the “father of business rules.” Recognizing early on the importance of independently managed business rules for business operations and architecture, he has pioneered innovative techniques and standards since the mid-1980s. He wrote the industry’s first book on business rules in 1994.