Enabling Operational Excellence
Enabling Operational Excellence
Enabling Operational Excellence
Enabling Operational Excellence

About the Building Business Capability (BBC) Conference

The annual BBC conference is co-organized and co-owned by BRS along with Rising Media, an event management company. Gladys S.W. Lam is Executive Director. Ronald G. Ross is Program Co-Chair. In the most recent year, over 1,400 people attended from 27 countries around the world, 43 U.S. states, and 9 Canadian provinces. BBC is the Official Conference of the IIBA®.

BBC is distinguished by its focus on complete business solutions, not just IT or technology. Its attendees represent an exceptional body of professionals tasked with building more capable organizations. It features world-class case studies from around the globe, presentations by industry thought-leaders, and high-profile workshops.

BRS started BBC as the Business Rules Forum conference in 2000, still one of the BBC sub-events. The focus was expanded to decision models in 2007, to business processes in 2008, and to business architecture in 2013.

A major milestone for the BBC occurred in 2010, when it partnered with the International Institute of Business Analysis (IIBA) to cover the business analysis space. Today the BBC includes 4 Trails, more than a dozen Themes, a world-class Product Expo, and limitless opportunities for networking.

BBC is all about projecting leadership in the professional space. Topics and presenters are selected for thought leadership, innovation and excellence. BBC is the fun place to be for serious professionals.

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BBC provides the unique opportunity for synergistic business disciplines to coalesce for organizational success. A global community of thought leaders, insiders and leading practitioners speak, participate and network with the common goal of advancing their professional skills in order to build more robust business capabilities for their organizations.




  • “This is the place to be for vendor exposure, peer presentations, and what’s new.”

    – Kori, Sr. Business Applications Analyst, American Tower Corporation
  • “A great balance between leading-edge thinking and overcoming practical challenges.”

    – Jim, Principal, Global Process Innovation
  • “This conference has reignited my enthusiasm for continuing to develop the maturity of our business rules.”

    – Gwen, Rule Architect, Assurant, Inc

View all attendee testimonials and our 2015 event highlights

Testimonials & Overview