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Online Executive Briefings

Is IT running your business? Business rules are about putting the business back in charge. This executive briefing explains how.


Next Events: TBA

  • Length: 1-hour public portion followed by a 30-minute general Q&A, plus a private 30-minute follow-up conversation.
  • Audience: Managers who want to know the why, what and who of business rules.
  • Focus: What the underlying drivers of a business rule approach are.


This briefing examines proven solutions to pressing business concerns.

  • Inaccessible Business Rules. Do you know what your business rules actually are? Where they are? Huge amounts of energy and resources are consumed daily by rediscovery – and these costs can be much higher during periods of corporate restructuring.
  • Assuring Compliance. How do you know whether your business policies, contractual obligations, and regulatory constraints are implemented correctly?
  • Not Being Agile. Is it as easy as it should be to specify and manage customized offerings?
  • Delay. Can you make changes in a reasonable timeframe? When the business is not in control of its business rules, the IT change cycle tends to dictate the pace of business.
  • Failing to Meet Customer Expectations. Inconsistencies in operational guidance and decisions can directly impact the quality of customer service. It happens all the time.

Are these just the facts of life? No! The business can do better – sometimes an order of magnitude or more better. Sit in on our briefing and find out how.

Briefing Leaders: Ronald G. Ross and Gladys S.W. Lam are world-renown for their expertise, experience and thought-leadership in the field.

Your Private Conversation:

Each registration is entitled to a 30-minute private conversation with the session leaders.


  • What the business rule approach is about
  • Why current IT methods and techniques no longer scale
  • How to put the business back in charge
  • How to achieve true business alignment
  • How to achieve consistency in operational business decisions
  • What it takes to engineer agile business capability
  • How to get started
  • What you should be doing immediately, in the medium term, and in the long term

General Information

  • Length: 1-hour public portion followed by a 30-minute general Q&A, plus a private 30-minute follow-up conversation.
  • Price: $275 / connection
  • Attendee Limitations: There is no limit on the number of participants who may join in over your connection.

Rules of Participation

By registering for an Business Rule Solutions Executive Briefing, you agree not to:

  • Record or re-transmit the session.
  • Connect remote participants in the public session from your location.
  • Copy, reproduce or distribute briefing materials except for attendees actually attending the session at your location.

All briefing materials remain the sole property of Business Rule Solutions, LLC and are intended for the exclusive benefit of attendees at your physical location.

Benefits for You and Your Company

It’s Easy! A phone line and computer with access to the Internet is all you need. Just dial in, enter your access code, and click to the website. Follow along with the briefing material provided in advance.

It’s Convenient! Hear about pragmatic, proven solutions from the world leaders in the comfort of your own office.