Business Rule Forum Keynote – Wednesday, November 2, 2011 – 9:00 AM I am giving a keynote next week called Business Analysis with Business Rules: See the Elephant! at the Building Business Capability (BBC2011) event in Florida (Nov 2, 9am Eastern). If you’re there, I hope you’ll come. If not, our new book, Building Business Solutions: Business Analysis with Business Rules explains the ‘elephant’ part in the Preface. See http://www.brsolutions.com/b_building_business_solutions.php. Here are some clues … Why doesn’t every organization in the world do business rules? Doesn’t every organization have them? A great many of the ideas and tools have been around for years, all tried-and-proven. What’s the problem? It’s not that there aren’t successes – there are, lots of them. It’s not that successful techniques haven’t been written up and talked about for years – they have. You could argue that many people who think they understand business rules, actually don’t. There’s some truth to that – but consensus among experts has existed for years. The real reason is simply that the problem is so pervasive. It’s everywhere, like air, making it hard to see. Exciting things happen though once you stand back and take a look at the big picture.

• Engineering highly dynamic, definitively aligned business solutions
• Order-of-magnitude improvements in business capabilities
• The pathway from gridlock to business agility
• Not just requirements development by another name
• The process for business rules – and a fresh look at governance

Let me mention two important things happening soon and special discounts for them – Both discounts good only through **Friday, September 30**   1. ANNOUNCING OUR NEW BOOK … Coming in October! BUILDING BUSINESS SOLUTIONS: BUSINESS ANALYSIS WITH BUSINESS RULES … an IIBA Sponsored Handbook (304pp) … It’s all about taking Business Analysis to the next level of capability.  http://www.brsolutions.com/bbs >> Receive 25% off the book’s list price of $39.95 if you pre-order now. Use discount code **BBS1001**.  2. BUILDING BUSINESS CAPABILITIES CONFERENCE (BBC 2011) … Oct. 31 – Nov. 3, Ft. Lauderdale, FL  http://www.buildingbusinesscapability.com/  The must-attend conference of the year covering all things ‘business’.  Four conferences in one for a total of 9 tracks … on pace this year to be a sell-out!  >> Receive a 15% discount on registration. Use discount code **RRBBCFL**.  * Business Analysis Forum, the Official Conference of the IIBA. http://www.buildingbusinesscapability.com/baf/ * 14^th annual Business Rules Forum Conference. http://www.businessrulesforum.com/ * The 1^st annual Business Architecture Summit. http://www.buildingbusinesscapability.com/bas/ * The Business Process Forum. http://www.businessprocessforum.org/