An enterprise architect recently said to me, “The motivation (why) column of the Zachman Architecture Framework is the most underrated, underutilized construct in architecture.”
Even worse, IT methodologies (that is, the people who create and use them) don’t realize how far afield they are on the matter. As a result they cause business people to focus on the wrong things … or to drop out entirely. Ironically, IT then becomes the impediment, rather than the solution, to much needed business innovation.
A bit of background: The Business Rules Group (BRG – www.BusinessRulesGroup.org
) identified the area of business strategy as a missing ingredient for business rules in the mid 1990s. In 2000, we came out with a standard for the area, now sponsored by OMG, called the Business Motivation Model
. It’s a highly readable document with lots of good examples (and free): http://www.businessrulesgroup.org/bmm.shtml
. It provides standard vocabulary and structure for strategy. Zachman, by the way, was a key participant. I am proud of my role as co-editor and author of the first working draft.
My business partner, Gladys S.W. Lam, and I have just come out with a new book that explains how strategy (and business rules) can be an integral part of business analysis. It’s actually not that hard to do (if you have the right people, motivation, scope, and approach), and it doesn’t take all that long (ditto same caveats). Those are big myths. Gladys is generally given credit for some of the key ideas in the standard. She grew up in a highly entrepreneurial environment and has a natural sense of business risks and solution sinkholes. But I digress …
See Chapter 4 of Building Business Solutions: Business Analysis with Business Rules