- In both, something is exchanged. In POS, it’s goods. In POK, it’s operational business know-how (from here on I’ll just say know-how).
- In the world of commerce, we often say that consumer and supplier are parties in point-of-sale events. Each of us is a consumer in some point-of-sale events, and many of us act as suppliers in others. The same is true for POK. Each of us is a consumer of know-how in some POK events, and many of us act as suppliers in others. Sometimes we switch roles within minutes or even seconds.
- A well-engineered experience at the point of sale has obvious benefits both for the consumer — a positive buying experience — and for the business of the supplier — real-time intelligence about sales volume, cash flow, buying trends, inventory depletion, consumer profiles, etc. A well-engineered experience at the POK likewise has obvious benefits. For the consumer, it means a positive learning experience. For the business of the supplier, the benefits include real-time intelligence about the ‘hit’ rate of business rules, patterns of evolving consumer (and supplier) behavior, emergence of compliance risks, etc.
know-how: accumulated practical skill or expertness … especially: technical knowledge, ability, skill, or expertness of this sort
- Communication must be strictly in the language of the business, not IT.
- Interaction must be gauged to the knowledge level (and authorization) of each individual party.
- Less-experienced parties playing the consumer role must be enabled to perform as closely as possible to the level of the company’s most experienced workers.
- Know-how — business rules — must be presented and applied in a succinct, highly-selective fashion.
- Know-how — business rules — must be presented and applied in a timely fashion (i.e., ‘just-in-time’) to accommodate fast-paced refinement and change in business policies and practices.