What is the DNA of a Business?
Rhetorical question? Well maybe, but I’ll answer it anyway.
A data model is a tool to organize what a company knows about the world so it can remember it in a systematic way. So yes, that’s like DNA. (I think ‘concept model’ is more accurate than ‘data model’, but let’s leave that discussion for another day.)
But DNA does more. It encodes the rules to guide the processes to sustain and reproduce life. For a business, those would be its business rules. That’s the part many people miss.
By the way, DNA encodes the building-block concepts and rules in a declarative, not procedural, way … just as data models and business rules should be represented.
Tags: business DNA, Business Rules, concept model, DNA, Rules
Ronald G. Ross
Ron Ross, Principal and Co-Founder of Business Rules Solutions, LLC, is internationally acknowledged as the “father of business rules.” Recognizing early on the importance of independently managed business rules for business operations and architecture, he has pioneered innovative techniques and standards since the mid-1980s. He wrote the industry’s first book on business rules in 1994.