What is the DNA of a Business?Rhetorical question? Well maybe, but I’ll answer it anyway. A data model is a tool to organize what a company knows about the world so it can remember it in a systematic way. So yes, that’s like DNA. (I think ‘concept model’ is more accurate than ‘data model’, but let’s leave that discussion for another day.) But DNA does more. It encodes the rules to guide the processes to sustain and reproduce life. For a business, those would be its business rules. That’s the part many people miss. By the way, DNA encodes the building-block concepts and rules in a declarative, not procedural, way … just as data models and business rules should be represented.
Tags: business DNA, Business Rules, concept model, DNA, Rules